Friday, 31 January 2014

Jersey Sponsor Threatens to Bolt Over Anelka By JACK BELLJAN. 18, 2014




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Nicolas Anelka's promise not to perform a gesture offensive to some may not be enough to keep his team's jersey sponsor from canceling its deal. Ian Kington/Agence France-Presse —
    Pepe Mel, the new manager of West Bromwich Albion, is looking forward to his first match in charge when his club hosts Everton on Monday in England’s Premier League.
    What he perhaps did not bargain for is the continuing controversy over a gesture made by Nicolas Anelka after he scored a goal against West Ham United on Dec. 28. The gesture, called a quenelle, was performed by Anelka when he placed his right hand on his left arm in what some people have called an anti-Semitic salute. The quenelle was invented by thewho last week had his performances banned by a French court for mocking the Holocaust.

    The English Football Association, if any, to take against Anelka. The delay in a decision comes against a backdrop of increasing awareness of racism in European soccer. The Kick It Out anti-racism group said that it was “very frustrated” with the time the F.A. has taken to reach a decision.
    A spokesman for the club told Reuters that “West Bromwich Albion will be making no further comment until the Football Association has concluded its investigation and the club its own internal inquiry into the matter.”
    Zoopla has been West Brom’s jersey sponsor since 2012. The deal is to expire at the end of the season.
    After the uproar set off by Anelka’s gesture, the 34-year-old French striker said he would not perform it again, but he also did not apologize for his actions.
    Richard Garlick, the club’s technical and sporting director, told The Daily Express: “There are investigations ongoing. While they are ongoing, we won’t make any comment. People can speculate that there is a turn of events where we might be two strikers down. It would help everyone for that investigation to be over as soon as possible. The F.A. have given their statement about how quickly they will do that.”
    West Bromwich recently sold striker Shane Long to Hull.

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